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How would you feel about hiring a sales manager who consistently generates revenues grossing almost 40 times her salary?  To sweeten the deal, suppose this particular star performer:

  • Is willing to work 24×7
  • Guarantees to never defect to your competition
  • Never asks for bonuses or frequent raises

What difference could it make to your company’s revenues & bottom-line?

Email marketing is the often overlooked & neglected “potential-super-star” in most B2B and B2C companies. It delivers almost 3800% ROI, when done right. Despite this, a vast majority of businesses continue to lack a comprehensive Email Marketing Strategy, or implementation plan.

We at Afterfirst, are experienced Email Marketers, who help companies & small businesses reach their business goals via a ROI-driven email marketing plan.

Our Process

Back in the day, email marketing simply meant sending a bunch of email to an excel list of contacts.

The current scenario, however, poses unique challenges like:

  • A large number of email marketers vying for inbox-attention
  • The spam problem
  • Strict filtering at email companies like Gmail

This has evolved Email Marketing into a sophisticated and complex function.

Our process for this is:

  • Email Marketing Audit: To win at Email Marketing, all the moving parts have to align perfectly. We study your:
    • Business & Marketing Processes
    • Website
    • Existing Email Marketing Campaigns
    • Mailing Lists
    • PromotionsWe then identify gaps, and areas of improvements which will help improve the existing email marketing program.
  • Strategy: We create a tailor-made strategy to engage your potential and existing customer with promotional, transactional and relational emails. This involves a mix of content, targeted campaigns, and advanced tactics like Marketing Automation, Drip Marketing, and Trigger-based emails.
  • List Management: We review your existing email list and perform the following activities on it:
    • List Cleanup: This is important to maintain list-hygiene. This critical step helps boosts deliverability (percentage of your email landing in Inbox, instead of spam or junk folders).
    • List Segmentation: Examples could be – segmentation by country, gender, engagement levels on previous campaigns, job titles etc. This helps send specific & relevant emails to each subset of the list.
    • List Growth: We devise & suggest list-growth plans like a) Lead Magnets on your website to automatically grow your list b) Social Media promotions c) Contests & Promotional offers.
  • Email Service Provider (ESP) Selection & Setup: We can review your needs, and suggest an appropriate ESP like Mailchimp, Campaign Monitor, Active Campaign etc. Additionally, we can:
    • Import your List to the selected ESP
    • Setup Advanced features like Dedicated IP, Marketing Automation etc. to boost deliverability & click through rates
    • Setup Tracking & Reporting
  • Email Design: We can create beautiful and responsive email templates, which will resonate with your target audience, and boost leads and conversions.
  • Split-Testing: We will test multiple variations Email Subject Lines, Copy, sending day & time, and Promotional offers to see which campaigns converts best. We will then fine-tune your future campaigns based on these insights.
  • Email Automation: We can work with your team to create a complex chain of automatic email sequences. When done right, this is an extremely powerful tool to move a cold prospect down the Attention-Interest-Desire-Action framework. These emails are sent according to user action (e.g. customer opened the mail vs customer didn’t open the mail trigging a different subsequent email). A story-telling format is often used, to keep the customer hooked, and interested throughout the journey.
  • Tracking & Reporting: We constantly study metrics like
    • Open rate
    • Click through rate
    • Bounce rate
    • Unsubscribe rate
    • Leads and Revenues generated by each campaign
    • Split test results, if available

We then finetune your subsequent campaigns to ensure that metrics continue to improve, thereby boosting ROI.

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