The frequency varies based on your audience and industry, but a general rule is once a week. The key is consistency and relevance, not just frequency.

Absolutely! Segmenting your email list allows you to send tailored messages to specific groups based on demographics, past purchases, or engagement levels.

Offer value through sign-up incentives like ebooks, webinars, or discounts. Also, ensure easy and visible sign-up options on your website and social media platforms.

A successful campaign is well-targeted, personalized, visually appealing, and provides clear calls-to-action. It should offer value to the recipient and be aligned with your overall marketing goals.

Key metrics include open rates, click-through rates, conversion rates, and unsubscribe rates. These indicators help assess engagement and effectiveness.

 It varies, but generally, mid-week mornings (Tuesday to Thursday) see higher open rates. However, testing different times and analyzing your audience’s behavior is crucial for optimal results.

Use a reputable email service provider, avoid spam trigger words in your content, and ensure your email lists are clean and consist of opted-in subscribers. Always include an unsubscribe option.