The choice depends on your target audience and business goals. For B2B, LinkedIn is key. For B2C, platforms like Facebook, Instagram, and TikTok are effective. Understanding where your audience spends their time is crucial.

This varies by platform. For instance, once daily is optimal for Facebook and Instagram, while Twitter can handle multiple posts per day. The key is consistency and quality over quantity

Absolutely! By engaging with your audience and directing them to your products or services, social media can be a powerful tool for boosting sales and building brand loyalty.

Success can be measured through various metrics like engagement rates, follower growth, website traffic from social media, and conversion rates. Tools like Google Analytics and native analytics from social platforms can be very helpful.

Yes, it can be highly effective for reaching a larger and more targeted audience. Paid ads on platforms like Facebook, Instagram, and LinkedIn can drive significant ROI when done correctly.

Building an audience takes time and involves posting engaging content, interacting with followers, using relevant hashtags, collaborating with influencers, and running targeted ad campaigns

Content that resonates varies by platform and audience, but generally, videos, infographics, user-generated content, and interactive posts like polls or quizzes tend to engage users most effectively.